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Our Story

Built on honesty.
Driven by results.

Founded in 2018 by a Milwaukee-based board-certified dermatologist who was tired of an industry that prioritized upselling over outcomes.

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The Founder

Dr. Claire Novak, MD

I spent six years in clinical dermatology before I opened Lake & Lumen. I saw what happened when aesthetics was treated like a retail business — patients over-treated, results that looked obviously artificial, and providers who never said no.

I opened this studio with one rule: tell people what they actually need. If that's one syringe, we say one. If it's nothing, we say that too. That kind of honesty costs us some revenue in the short term. It's also why 98% of our clients come back.

Milwaukee deserves a med spa that treats people like adults. Lumen is that place.

Board Certification
Dermatology, ABMS
Medical School
Medical College of Wisconsin
Years in Practice
12 years
Specialty Training
Cosmetic Injectables, Laser Medicine
Recognition
RealSelf Top Provider 2022–2024
Studio Founded
Milwaukee, WI · 2018
The Team

Everyone who touches
your skin is certified.

No injectors in training. No aestheticians performing medical procedures. Every provider at Lake & Lumen holds board certification with a minimum of five years clinical experience.

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Dr. Claire Novak, MD
Founder · Medical Director

Board-certified dermatologist specializing in cosmetic injectables and laser medicine. 12 years clinical experience. RealSelf Top Provider 2022–2024.

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Jessica Hale, NP-C
Nurse Practitioner · Injectables

Certified nurse practitioner with 7 years in aesthetic medicine. Specialty in natural-looking filler placement and neurotoxin refinement.

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Morgan Lee, PA-C
Physician Assistant · Skin

Physician assistant specializing in laser treatments, HydraFacial, and skin health. Certified in advanced laser technologies and microneedling.

How We Work

The principles we
don't negotiate on.

01
Honesty over revenue

If you don't need it, we won't sell it. Our providers are evaluated on patient satisfaction and outcomes — not units moved. This is a rare thing in aesthetics. We're proud of it.

02
Board-certified. Always.

Every injection, every laser pass, every treatment is performed by a board-certified provider. Not a technician in training. Not someone who did a weekend course. A credentialed clinician with years of experience.

03
One round of revisions

We stand behind every treatment. If a result doesn't meet expectations within our clinical guidelines, we address it — no questions, no extra charges. This is just how medicine should work.

04
Your face, your pace

We don't do treatment packages that lock you into a protocol. Every visit is assessed independently. Your plan evolves as your skin evolves. You're always in control of what happens next.

Ready to Meet the Team

Your first consultation
is complimentary.

30 minutes. No pressure. Just an honest conversation about your skin and what's actually possible.

Schedule Your Visit
Book a Consultation

Your first consultation is complimentary — 30 minutes with a board-certified provider.